Gen Alpha is now available as a population type. These are guardian-consented households with a child aged ten to fifteen, and they behave differently enough from Gen Z that treating the two as one group was producing bad answers.
What is different about them
Discovery is the clearest split. Where Gen Z discovery is dominated by creators and search, Gen Alpha discovery runs through siblings and friends first, with the aisle and advertising well behind. Any simulation about awareness will diverge sharply between the two.
The purchase itself is also shared. A ten-year-old may choose the snack, but a parent usually pays and can veto. Questions that treat the child as the only decision-maker overstate how often a choice turns into a sale.
Good questions to ask them
- Which of these would you ask for?Tests appeal and the request to a parent, which is the real first step.
- Where did you first hear about it?Shows which channels actually reach this age group.
- Which would your friends think is cool?Gets at the social pull that drives discovery here.
For anything involving price, run the same question on the guardian side of the household as well. The gap between what the child wants and what the parent will buy is often the answer.
Consent
Every session runs through a verified guardian who sees the questions first. No population is assembled from a minor’s social graph. Questions intended for these populations should be suitable for a child to read, and scenarios should not ask children for personal details beyond what the product decision needs.
Availability
Live now on every plan, including free. Pick it from the population list when you start a simulation, or ask the agent to build one.