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// Plans

Priced on what it costs to run.

How many people are in the population, how often you run one, and whether you can keep asking once the run has finished. Everything else is on every plan.

Free

See whether it tells you anything you did not know.

$0forever

Start free
Population size
500twins per population
Simulations
3per week
Follow-up questions
Noneread the distribution, then the run closes
  • Craze base populations, by market and segment
  • Confidence score on every result
  • One saved population

A question you want answered before you commit to anything.

Most chosen

Plus

Ask the population, then keep asking.

$20/ month

Choose Plus
Population size
5,000twins per population
Simulations
25per week
Follow-up questions
Unlimitedon any run, for as long as you keep it
  • Query a population after the run: slice it, ask why, ask again
  • Populations built from your own description
  • Scenario comparison, up to six options at once
  • Twenty saved populations

One person running research against a market week to week.

Pro

Your own people, at the size decisions are made on.

$150/ month

Choose Pro
Population size
50,000twins per population
Simulations
200per week
Follow-up questions
Unlimitedon any run, including runs a teammate started
  • Bring your own data: customers, panels, transcripts
  • Deep research mode, with sources cited
  • Held-out validation against your own outcomes
  • API access and scheduled runs
  • Unlimited saved populations, shared across the team

A team putting simulation in front of decisions that cost real money.

Every line, side by side.

FeatureFreePlusPro
Usage
Twins per population5005,00050,000
Simulations per week325200
Saved populations120Unlimited
Scenarios per question1624
After the run
Read the distributionIncludedIncludedIncluded
Query the populationNot includedIncludedIncluded
Open individual twinsNot includedIncludedIncluded
Export resultsNot includedCSVCSV and API
Building populations
Craze base populationsIncludedIncludedIncluded
From your own descriptionNot includedIncludedIncluded
From your own dataNot includedNot includedIncluded
Deep research modeNot includedNot includedIncluded
Trust
Confidence score on every resultIncludedIncludedIncluded
Weekly validation reportingIncludedIncludedIncluded
Validation against your own outcomesNot includedNot includedIncluded