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Gen Alpha populations are live. Run one free.

Your What-If
Machine.

Craze is the synthetic research platform for those who question what’s possible.

Look a little closer

Decision making
for the ambitious.

Craze is a research platform for people who’ve never had access to a team of analysts.

If you’re running for city council and want to understand what matters to voters, a bakery owner deciding whether to raise prices or shrink your croissant, or a novelist choosing which cover will sell more books, you don’t have a research department.

With Craze, you bring what you’ve got: your company’s books, your customer list, your neighborhood, your early ideas. We use that context to build simulations of how people might react to the decisions you’re weighing.

See how people respond before you make the call.

Travelers walking and waiting under shafts of sunlight at Grand Central Terminal in 1941.
People on their way somewhere. New York, 1941.John Collier Jr. / Library of Congress ↗

Understand people. Make better decisions.

Would you switch after a price cut?

Human responsesSimulated responses
Less likely to switchMore likely to switch
Illustrative distributions, not measured results.

The questions on your desk

You already have
a what-if.

Start with the decision you’re trying to make. Here are a few places a rehearsal can help.

Members of the Senate Foreign Relations Committee gathered around a table covered with papers in 1919.
Senate Foreign Relations Committee, 1919.Harris & Ewing / Library of Congress ↗

A seat at your table

Your own personal
board of directors.

Experts in your corner.

Your personal board brings together AI advisors modeled on real people. Explore their perspectives to question an assumption, talk through a tradeoff, and see a decision from another side.

More perspectives, more power.

Built by researchers from

  • Stanford University
  • Databricks
  • Andreessen Horowitz
  • Kleiner Perkins

The next move is yours.

Ask your first question